05 · Innovation & Product
Innovation & Product
Most funded projects produce excellent results and no product. The gap is rarely technical - it is that nobody owned positioning, pricing and unit economics.
Scope
Research-to-product translation
Turning project results into a sellable offer - the exploitation gap where most projects end.
Project engagement
AI product discovery & definition
Problem framing, user and job mapping, feature scope, MVP definition.
2–4 weeks
Pricing & packaging
Tier design, usage versus seat versus outcome pricing, and the margin model underneath.
Fixed price
Product unit economics
Cost per task at production volumes, gross-margin projection, and the levers that move it.
Fixed price
Business model & business plan
For EIC Accelerator, investors or internal approval - market sizing, go-to-market, financials.
Project engagement
Technical due diligence
An independent verdict on a company's technology claims, team and architecture.
Fixed price per target
Innovation process design
How to run R&D: idea intake, stage gates, funding mix and IP handling.
Advisory
Fixed-scope entry point
The usual way in
Fixed price
Pricing & Unit Economics
What your AI product costs to run per task, what it should sell for, and where the margin actually comes from.
Is this the right engagement for you?
Describe the situation in a few lines. If something else fits better - or nothing does - we will say so.